Advertising in Google

Google is a subsidiary of Alphabet Inc, which specializes primarily in Internet search. It has divisions for cloud computing, e-mail, web applications for maps, scanning and archiving of digital books, etc. The company’s mission is to “organize global information and make it universally accessible and useful to everyone.”

Digital agency GetSEO has a great team of specialists with proven experience in managing ads on Google. Our employees deal with the overall development of advertising campaigns in the largest search engine – from the selection of keywords and phrases to the description and optimization of advertising. Build ad groups and target the right audience.

How does Google advertising work?

Google Ads is a paid advertising platform. It makes your website visible in Google search results. As we wrote above, keywords are essential. They must be related to the product or service being offered. The next step is to write short advertising texts. They consist of a title, two lines of text and the address of your website.

The Google Ads Display Network displays your ads on websites and applications that your potential customers visit. They can be presented as videos, images or animated banners. Their visions are completely graphic, and their sizes are many and varied.

Responsive ads automatically adjust their size, type and shape to appear in the ad space. The name “responsive” is not accidental. In practice, it adapts to the place where it will be displayed. Somewhere it may be a small text ad, in other places – a large image ad.

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Is it wise to invest in Google Advertising?

Paid advertising on Google, or so-called pay per click advertising (PPC), works as follows:

Users use keywords to search for specific products or services. If you choose the right ones, they’ll match the ones people set to find, and your paid ad will appear above or below Google’s organic search results. By clicking on it, they go to your site to find out what interests them. Thanks to paid advertising you have the opportunity to directly and effectively market your business.

Thanks to paid advertising you have the opportunity to directly and effectively market your business. To the question of whether such an investment is reasonable, we would answer you as follows:

  1. Millions of people around the world search for products and services on Google every day. That means that the search engine can send a huge amount of traffic from potential customers to your website. You need, of course, to have a sufficient budget for advertising and knowledge of how to handle it.
  2. You may find the whole process of running advertising campaigns complicated if you have no experience. That, of course, is normal, because our specialists spend years optimizing and testing different options that will be useful to them over time. The platform is extremely stable in terms of revenue generation for your business If you use reasonable advertising budgets, as well as the right actions, you can ensure a return on investment.

You can be sure that investing in Google advertising right now is the best solution if you want to be noticed by your potential customers!

How is Google's advertising budget determined?

There are many questions that you should answer in advance before setting your Google advertising budget – for example, how many ads you want to run, how much you can spend after the minimum is $5. The keywords you choose are very important, as well as the audience you want to target.

To begin with, it is necessary to clarify what budget the client has or how much he is ready to give for advertising. Another important requirement is to determine the niche for which the campaign will be made. That is important because of the keywords he would like to use to get his business on the front page and be ahead of its competitors.

Our advice to emerging businesses is to start with small amounts, such as a budget of $10 up to $50 per day. Then check your account daily after applying a new budget to see how well your campaigns are performing.

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Why choose GetSEO to create Google ad campaigns?

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Google advertising is a long and complex process that requires constant testing of different campaigns, changing settings and optimizing different strategies. Over time, they are proven to be profitable or unprofitable, with the clear goal of applying the most successful of them in working with clients.

The specialists of the GetSEO Digital Agency approach with exceptional professionalism in terms of preparing advertising campaigns for business owners on the Internet. For your peace of mind and security, our team sends reports, monitoring and analysis of advertising campaigns. Our current practice shows that we then need a dialogue between the two parties to assess whether the goals that our client is looking for have been achieved, are about to happen or somewhere has a problem that needs to be clarified. Teamwork brings the best results!

What to look for when choosing an advertising agency on Google?

Choosing an agency to create and manage your advertising campaign is a difficult process. Unfortunately, you do not have anything to offer you here, as an example to focus on or form an opinion on whether it is worth trusting the specific company. The process of advertising on Google is long, and the results are available at least after the first month. Therefore, you need to start by looking at what other agencies offer. Of course, we are clear that the consumer always looks at the price of the service. Keep in mind, however, that it is a very relative concept and is built on many other requirements.

When a client asks us to create an advertising campaign, we:

  1. We organize a meeting to get acquainted with the business to be advertised, the desired goals and the budget we would have if we started working on the project.
  2. Then, our advertising specialists assess whether they could realize what the client wants. If so – the work is then easy. However, it is possible to judge that the specific requirements are not achievable in the way sought, so they offer options through which the results will be available, while the client can afford them. If we have the consent of both parties – we roll up our sleeves and act, if not – the client’s choice, in terms of an advertising agency, we leave in his hands.

Once again, we want to emphasize that communication is crucial for quality and long-term relationships between the agency and potential client!

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Our work process

NICHE ANALYSIS
NICHE ANALYSIS
Niche, competition and audience research. Building an advertising strategy.
KEYWORD SELECTION
KEYWORD SELECTION
The most relevant keywords for your specific business.
OPTIMIZATION
OPTIMIZATION
Organizing advertising on a given topic. Division by types of products or services.
MONITORING
MONITORING
Analysis and evaluation of the past advertising campaign

Our work process

*All prices on the site are without VAT.

Pack 1
Pack 1
  • Niche analysis;
  • An overall strategy, according to the client's needs;
  • Up to 2 revisions of display ads;
  • Keyword selection;
  • 1 advertising campaign;
  • Up to 3 ad groups;
  • Campaign setup;
  • Budget optimization;
  • Optimization of titles, descriptions and keywords;
  • Monthly report

$150 / mo.
up to $500 monthly budget

buy
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Pack 2
Pack 2
  • Niche analysis;
  • An overall strategy, according to the client's needs;
  • Up to 2 revisions of display ads;
  • Keyword selection;
  • 3 advertising campaign;
  • Up to 9 ad groups;
  • Campaign setup;
  • Budget optimization;
  • Optimization of titles, descriptions and keywords;
  • Monthly report

$250 / mo.
up to $1000 monthly budget

buy
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Pack 3
Pack 3
  • Niche analysis;
  • An overall strategy, according to the client's needs;
  • Up to 2 revisions of display ads;
  • Keyword selection;
  • 5 advertising campaign;
  • Up to 25 ad groups;
  • Campaign setup;
  • Budget optimization;
  • Optimization of titles, descriptions and keywords;
  • Monthly report

$350 / mo.
up to $2000 monthly budget

buy

FAQ

The best option is to trust a specialist who will build the right advertising strategy for your business.

A type of sponsored online ad used on a wide range of websites; including search engines, where the advertiser pays if a web user clicks on it.

Reaches the right audience, thanks to the right keyword. It is visible to more users; it also brings traffic to your website, which is indexed by Google, etc.

Through Google search advertising, display advertising, video advertising, etc.

Within a day to select the right keywords as well as to do niche analysis.

This is a way to advertise your products or services to people who have visited your site, but have not started or completed their order, or have already made a purchase from your site. It serves as a “reminder” to the customer about the specific business.