When the whole world is on Facebook – one of the most effective advertising spaces, you can not miss the chance to realize your successful advertising campaign on a social network! In recent years, the popularity of the platform has successfully helped more and more business people to reach new customers, trusting it.
Digital agency GetSEO has a team of specialists who successfully deal with the creation and management of Facebook advertising so that they literally “blow” the huge competition that the social network provides! Thanks to their significant experience and knowledge in the field, our clients receive:
- Target the right audience
- Professional construction and management of advertising campaigns with Facebook Business Manager and Facebook Pixel
- Marketing advertising strategy
- Minimum advertising budgets - reasonable prices
- Interesting content
- Build ad groups
- Construction of advertising banners
- Remarketing advertising
Is it wise to invest in Facebook advertising?
The ad sells, and if it’s placed in the right place, you can be sure that the goal of being noticed, will surely, be achieved! Where else but in the largest consumer network in the world? The place where you can find everyone you are looking for, everything you are interested in and show what you want to be seen!
Facebook advertising generates more engagement, likes. Creates an image and is easy to manage! The important thing is to synchronize your actions with the goals you want to achieve and not be afraid to try new things!
To answer more clearly the question of whether it is worth investing in Facebook advertising, we will offer you the following statistics:
- Globally, by the end of 2019, there are more than 2.38 billion active users on the social network - this proves how great and powerful Facebook is!
- An average of 1.56 billion people logs in to Facebook every day. Regular visitors to the platform present a promising audience for your advertising campaigns.
- The mobile advertising revenue that Facebook reports is approximately 93% of the advertising revenue for the first quarter of 2019.
- There are 1.74 billion active Facebook users from mobile devices. It shows that they have increased by 21% compared to the previous year.
- The "like" and "share" buttons have been used an average of 10 million times a day.
- In Europe, more than 307 million people are on Facebook.
- The most common demographic is between the ages of 25 and 34.
- Five new profiles are created every second.
- Facebook users are 76% women (compared to 100% of all women) and 66% men (compared to 100% of all men).
- The biggest traffic is in the middle of the week - between 13:00 and 15:00.
How is the budget for Facebook advertising determined?
You’ve decided to advertise your business on Facebook – great! However, we come to one of the most important questions that all business owners automatically ask us “How much will this pleasure cost me?”
To give you the most accurate answer, we will first need to analyze your business! There are a few questions that are important to answer before creating or trusting an agency to build your Facebook ad.
Who do you want your Facebook ad to reach?
Your ad must target the right people, or you’ll be wasting your budget without actually selling. Before you take action, first answer the question “Who is your ideal customer?”. Write on a piece of paper the following requirements – age, location, gender, occupation and income, marital status, hobbies and interests. It will allow you to target your ad to a special group of users who meet your requirements. We guarantee that you can use your budget as efficiently as possible. Consumers who are interested in you will reach your business without engaging others who are not of interest to you!
What do you expect to achieve?
It is very important to define your goals first, as ads are divided into different types, thanks to which businesses reach different parts of the world. You can:
-
Boost your posts
or enhance your posts. This way, you can advertise a specific post on the wall of your page. -
Promote your Page
this ad sends users directly to your Facebook page to get more likes, messages or other engagement from your users. -
Send people to your website
through this ad you present your website to a specific audience. -
Increase conversions on your website
and business. -
Reach people near your business through
through this type of advertising you can reach people who are within a certain radius of kilometres near your business. -
Get people to claim your offer
create a promotional offer or discount on your products with the help of Facebook. With this type of advertising, you can promote products, offer discount codes while adding a link to your website.
What is your product?
The key factors in the online advertising of products/services are determined, as in physical trade – price, quality, promotion, positioning.
Keep in mind that users are bound to compare with competitors on your sites. Discounts, promo prices, as well as other marketing tricks, play a huge role in customer selection. Last but not least, you will certainly be checked – whether you are a real company, as well as comments and ratings about your products/services.
What is the minimum amount for a successful Facebook ad per day?
The minimum you can bet on advertising is $1. Of course, there is no maximum. If you do not advertise, keep in mind that there is some period of analysis and testing of different advertising strategies. You need to set aside a certain amount, the purpose of which will be to test how your potential customers react to your offers.
How does Facebook advertising work?
Facebook is a social network, which means that people do not go there to look for specific products or services. However, the platform has more than two billion monthly active users, of which 1,500,000 are Bulgarians. The idea is to target your ad in a detailed way and target a certain group of users. Those who would be interested in the product or service you offer.
The vast majority of businesses use Facebook for their advertising. These are B2B and B2C companies. The social structure favors more visibility and communication of the brand with consumers. The relationship is closer, which brings trust to the client, who likes to be socially engaged.
Facebook advertising is preferred by local small and medium businesses. Knowing your perfect client’s profile well, you could target new audiences to get the most out of your advertising budget.
Increasingly relevant are the so-called “stories”, through which well-known influencers share opinions and answer questions related to a particular product or service. Many companies in the digital market rely on this option for advertising, which turns out to be extremely profitable in recent years!
Why choose GetSEO to create Facebook Advertising Campaigns?
GetSEO specialists use the so-called “marketing psychology” when organizing their strategy for building and launching advertising campaigns. After a detailed study of the niche of the specific business follows the correct optimization of the budget. Our team will create your ad using unique and eye-catching descriptions of your products or services. It will create the most memorable and up-to-date advertising banners, and finally, you will receive a detailed report, monitoring and analysis of the past advertising session!
What to look for when choosing a digital agency to create Advertising Campaigns on Facebook?
There is no one-size-fits-all advice we can give you when choosing a digital agency to take care of your Facebook ads. The whole process takes place over time, which means that you have to trust the one that offers you the most extensive package of opportunities for the realization of advertising, as well as good prices.
After at least a few months and you get a certain amount of reports and analysis, then you can decide whether the agency is worth it or you need to look for a new one!
Our work process
NICHE ANALYSIS
CREATING A GOAL AND ADVERTISING BANNER
DESCRIPTION AND AUDIENCE OPTIMIZATION
MONITORING
PRICES
- Create and optimize a Facebook page, as well as a Business Manager account – $50.
-
* Payments to Facebook are made directly in Facebook Business Manager.
- Niche analysis;
- An overall strategy, according to the client's needs;
- Installing FB Pixel;
- 2 advertising campaigns;
- Up to 10 posts on the Facebook page;
- Campaign setup;
- Image optimization;
- Audience targeting;
- Budget optimization;
- Optimization of descriptions;
- Monthly report;
200$ / mo.
up to 500$ monthly budget
buy 
- Niche analysis;
- An overall strategy, according to the client's needs;
- Installing FB Pixel;
- 5 advertising campaigns;
- Up to 15 posts on the Facebook page;
- Campaign setup;
- Image optimization;
- Audience targeting;
- Budget optimization;
- Optimization of descriptions;
- Monthly report;
350$ / mo.
up to 1000$ monthly budget
buy - Niche analysis;
- An overall strategy, according to the client's needs;
- Installing FB Pixel;
- 10 advertising campaigns;
- Up to 20 posts on the Facebook page;
- Campaign setup;
- Image optimization;
- Audience targeting;
- Budget optimization;
- Optimization of descriptions;
- Monthly report;
450$ / mo.
up to 2000$ monthly budget
buy FAQ
Analysis of the niche needs to be advertised, goal setting, budget setting, monthly process analysis reports.
Possibility for deeper targeting, relatively cheap advertising, the possibility for testing different advertising approaches, accurate statistics for the activity of both the individual user and the audience, in general, it is easy – no special skills are needed, a connection with the user is created.
You can learn about the different ways by reading a little more in our article! This way, you will be able to choose the right one for you if you have decided to realize your Facebook ad yourself.
The advertisement is launched within a few hours – after an analysis of the niche, invented the relevant text and prepared the vision you are looking for!
This is a way to advertise your products or services to people who have visited your site but have not started or completed their order. It serves as a “reminder” to the customer about the specific business.
